Source: Jonathan Long
Founder, Uber Brands
Instagram is hands-down one of the most popular social media networks. There is so much available attention to capture, which is why building a large following is such a top priority for brands and individuals.
A friend of mine, Jessica Sorkin, better known as?@thehandyj on Instagram, has built a very engaged following of more than 277,000 in a very short period of time. Warning: some of her content is NSFW. She has grown her Instagram account in order to connect, interact and share a laugh with as many people as possible. Here are her eight tips that contributed to growing her following to more than a quarter-million followers.
1. Pick a theme and stay consistent.
There are plenty of accounts so I had to think about what made my voice different. I decided I would grow my account using self-deprecating shock humor with a sexually-charged, unabashed female voice.
Everything I post has the same purpose: to make people laugh, in the same unapologetic, self-deprecating voice. You have to be consistent in order for your followers to stay engaged. If you are inconsistent they will unfollow you.
2. Keep your posting schedule consistent.
You need to post at least once a day. You can’t grow if you don’t post for a week or a few days here and there. Your followers will come to expect your content so it?s important that you constantly deliver what they want.Every post is an opportunity to attract new followers. For instance, every time I post, I get at the very least 300 comments. About 95 percent have tagged someone else they felt would appreciate what I’ve posted. That new person is then notified and they see the meme they were tagged on, introducing them to my account. If they connect with it, I gain a new follower.
3. Use well thought out hashtags.
With the new algorithm, hashtags have become very valuable. You need to research relevant and trending hashtags for your target audience. The most popular ones, if too vague, will be inundated within seconds. Remember, only 30 hashtags per post — I always use all 30.
I have a list of the most effective ones saved — I simply copy and paste them into the comments after I post. Do not put them in the caption of the post, as it deters from the message.
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