A LinkedIn?company page?is the ideal way to promote your brand and build connections with peers, customers, prospects and job seekers. Company pages can be extended with showcase pages and career pages, both of which are described below.
LinkedIn Showcase Pages
You can further enhance your company page by adding?showcase pages?to spotlight a brand, business unit, or initiative. This enables you to create a page for aspects of your business with their own messages and audience segments to share with. Links to your showcase pages appear in the right column of your company page:
Enhance your LinkedIn company page with a ?Careers? tab that leads to your very own branded?careers page. A careers page lets you establish an employer brand by emphasizing your culture, history and goals. In addition, job slots you?re currently listing on LinkedIn will be listed in the right column:
LinkedIn Sales Navigator
LinkedIn Sales Navigator?turns the passive LinkedIn platform into a?social selling?machine. The solution?s features include: lead recommendations, account and contact import and CRM sync (Salesforce), advanced search with Lead Builder (access up to 400 million up-top-date professional profiles), account pages, a social selling index dashboard (to measure your efforts), real-time updates and more.