4 Tips to Write a Blog Post That Converts
1. Know your audience
Before you start writing, it?s crucial that you know who your audience is, and what they are looking for.
Instead of guessing what your audience need / want, I recommend that you make data-driven decision by doing industry research and competitor analysis.
Sounds complicated? It really isn?t.
There are tons of resources out there that you can use. Below are some of my favorites:
KeywordTool.io?? a free tool that you can use to see what are some of the most popular keywords searched by users in your industry.
Twitter Advanced Search?? simply type your keyword and select the filter ?questions? and it will show you all the questions that folks in your industry are asking.
Quora?? great resource to find questions folks in your industry are asking.
SEMRush?? although it?s a paid tool, it works extremely well and allows you to spy on your competitors and steal their best ideas.
2. Write Compelling Headlines
If you don?t have a compelling headline, then there is a very good chance that your blog post will not be read or shared.
As humans, we?re shallow. We judge a book by it?s cover and a blog post by it?s title.
This is why your blog post title is crucial for the success of that blog post.
I recommend that you run your headline through?EMV headline analyzer?to find the emotional marketing value of your headline.
You can also use?Headline Analyzer by CoSchedule?which also gives tips on how to improve your headline.
3. Use Bullet Points
Since we know that people skim before they read, you need to make sure to highlight your best information.
Aside from subheadings, bullet lists are perfect because they?re very easy to skim through.
Here are some tips that I use to write bullet points that people will actually read:
- Express clear benefit. Think of bullets as mini-headlines.
- Keep your bullets symmetrical. 1-2 lines each.
- Avoid bullet clutter. Don?t write paragraphs in bullets.
- Remember bullets are not sentences. They?re just like headlines.
4. Add Images
Human brain processes visual content a lot faster than text based content. That?s why adding captivating images can help boost your engagement.
There are tons of awesome free resources for finding?high quality royalty free images.
Ask us about our Blog writing services!?