Social Media Engagement Offers Social Proof of Your Business
Social media engagement isn?t simply the number of Instagram followers you have or the number of ?Likes? you?ve accumulated on your business Facebook page, although those things do make a difference when it comes to how your business is perceived by a prospective customer. If someone visits your business page and sees that you?ve got a large fan base, that offers the same kind of social proof as a celebrity endorsement or a testimonial from a satisfied customer. When someone visits your page and your business looks popular, people think ?Well, if all of these people are happy customers, maybe I?ll be a happy customer too!? ? making them much more likely to purchase your product or service.
Social Media Engagement Expands Your Marketing Reach
Social media platforms are global, meaning that fans and customers of your business can engage with you from anywhere in the world. In the past, even businesses that could operate globally were restricted by the difficulties of advertising to a global customer base, but social media allows companies of any size to reach potential customers wherever they can be found.?With the right tools in place, your social media channels can be set up to turn those views into appointments and visits to your business, which will result in more sales.
Social Media Engagement is More Cost Effective than Traditional Advertising
One of the limitations of traditional advertising me if you send a printed flyer to 500,000 people or 5,000, while it costs the same amount to print and mail each one, it will be much more expensive to print 500,000. On the other hand, social media engagement campaigns that produce a lot of shares can generate a lot more views and publicity for your business than a paper flyer ever could ? all for a one-time cost. A single person sharing or re-tweeting a message from your company could reach hundreds or even thousands of people for virtually no cost! Businesses that miss out on this with social media strategies that don?t generate engagement are losing a major opportunity.
High Social Engagement Boosts Brand Awareness
Each time an individual interacts with your brand on social media, overall awareness of your brand is increased. If a customer likes your Facebook page or one of your posts, friends and followers of that person will see that engagement, followers of your brand may see that engagement, and overall awareness of your brand increases. A study conducted by Market Path found that 83% of companies see brand awareness as a central goal of their social strategy, while just 11% were using social media to provide customer service.